DataDirect Networks (DDN)
I worked as a member of DDN’s Brand Experience team in 2026. DDN is a heritage tech company that has been around since the 90’s, but has seen a surge in business since the AI boom. While the brand had been around for decades, the look did not reflect the cutting-edge services offered. When I joined the team, a rebrand was about to be published, bringing the visuals into the modern era, and I was responsible for helping execute the new brand and see how we could play with it in a variety of contexts.
Tags: Enterprise Design, Branding, Brand Strategy, Rebranding, Digital Design, Web Design, Design Systems, In-House Design, Tech & AI Design
I got to work on extending the brand to employee training resources, new hire onboarding programs, and campaigns related to events. I also helped in refining our brand PowerPoint deck, templates for internal marketing thumbnails and banners, social media design, motion design, and long-form white papers and data solution briefs.
